Lucid Communications' journey began in 2005 as a public relations consultancy -- committed to helping brands shape perception and protect reputation. By 2016, our founder saw the need for a more holistic, integrated approach. We expanded into a full-spectrum marketing and communications, bridging brand, culture, and strategy to meet modern market demands.

We craft integrated strategies that align brand, culture, and communication. From strategy to narrative development, and from traditional to digital, and brand activation -- we integrate marketing and communications to drive relevance, visibility, and impact.

We believe the best work isn't just creative -- it's clear, contextual, and made to move people. From reputation recovery to market expansion, our case studies show how strategy meets execution to deliver meaningful results that last.

Our strength lies in local insight--amplified by a global perspective. Lucid operates across key markets through trusted partners collaboration that ensures every message resonates where it matters most.

Ideas move the world -- but only when they're clear, relevant, and rooted in context. Lucid Magazine curates insights, cultural signals, and stories that shape how brands communicate, grow, and lead in an ever-changing world.

Lucid Communications has been honored for its bold ideas, strategic clarity, and meaningful impact. In 2010, we were named Rising Star PR Agency of the Year by MIX Magazine, part of Indonesia's leading business media group, SWA. Nearly a decade later, in 2019, Lucid was awarded PR Agency of the Year - Bronze by Marketing Interactive in Singapore -- a recognition of our work that blends resonance with global alignment.